Wednesday, July 30, 2008

Advice for Bloggers

Say Uncle, who blogs from Knoxville mostly on 2nd Amendment issues and Tennessee sippin' whiskey, has a great post filled with plenty of sage advice for bloggers and public relations types. An excerpt:
First, automatically sign me up for your newsletter. That’s right. I love getting newsletters I never, ever signed up for. I love it like all other spam. And that’s exactly how I treat these. I label them as spam in gmail. Gmail remembers that and also uses that to classify your item as spam by other readers.

Send me your off-topic press release plugging a political candidate or political position. This is particularly effective when you can read my blog and tell pretty quickly that I find that particular candidate to be a shit head and that particular position to be retarded.
And from the Insurance Journal, of all places, comes some very serious advice:
With legal trouble and the resulting expenses potentially just one mouse click away, individuals and business entities creating, sanctioning and/or hosting blogs should apply basic risk management to the posting of a blog. Following are a few questions that every blogger should ask of the content contained in their blog:

• Do readers consider the blog a credible source of information and depend on it for up-to-date information (a matter of opinion that can be judged based on analytics and comments)?
• Is information in the blog accurate or is the blog rife with mistakes and misstatements?
• Have facts been checked (as required by due diligence standards) or have they simply been accepted as heard or read elsewhere without further verification?
• Have facts been attributed to the original sources?
• Are information sources reliable?
• Are rumors and gossip printed as fact?
• Are opinions labeled as such?
• Are comments in news and opinion pieces fair and based in fact or could they be considered malicious, libelous or defamatory?
• Is the information original work or plagiarized from another person or entity?
• Has permission been secured to include content or photos found online (leads to the possible charges of copyright infringement)?
• Are paid advertisements clearly separate from news and editorial content?
• Are procedures in place to allow quick response if someone demands correction, retraction or removal of information?
• Is the source of the blog clearly decipherable or is it written anonymously (hiding behind anonymity brings the veracity and intent of the blog into question)?
Read and heed.

No comments: