Rocket Blogging

There's been some talk in the big media about corporate blogs; that is, blogs written by company employees on the corporate website. Usually, they serve to give an insider view, to promote products, generate buzz, etc. It's a hard line to walk: blogging tends to be open and to demand access. Corporate culture demands control and to keep the curtains drawn.

So, I was a bit surprised to find that model rocket company Quest Aerospace now has a corporate blog. So far, it treads much closer to the "behind the scenes" model, and seems intent on serving as a forum to respond to consumer questions. It's really good right now: conversationally written, assumes the reader is informed, and willing to admit when the company says "no." I like it. (And they confirm that an 18mm D motor is coming. For rocketeeers, that's very cool. Small rockets = high flights.)

Also, they provide a link to Model Aerospace, an official seller of Quest kits, run by a member of an earlier Quest corporation -- and a name known well in rocket circles -- Dane Boles.