Theogeo unleashes her inner editor on some former journalism colleagues with devastating results. She spares no punches:

So why do you suck so hard? Shouldn't you have mastered the most basic grammatical functions and newspaper conventions by now? If you have an experienced adviser and editor — both of whom have worked for "real" (non-student) outlets in the past — calling the shots, why, oh why, does the paper read like it was written by high schoolers? In special ed?

I'm sorry. I scold because I love. Sidelines meant so much to me and was such a formative experience, both in my career and my personal life. I met the career I like and the people I love at Sidelines. Why is Sidelines 2006 fucking up that positive connection for me?

I guess I thought that when Sidelines' new adviser blitzkrieged the staff with an outside "experienced" editor in chief to do her bidding, we would see less of the annoying mistakes the adviser complained so forcefully and persistently about. You know — typos; useless headlines; grammatical faux pas; cliches; yawnorific ledes; played-out columns that say nothing — those sorts of things. I assumed the adviser was going to be in the newsroom on BOTH production nights (ouch — it hurts me to type of such regression), pecking away at a keyboard, helping weed out the embarrassing crap that inexperienced writers manage to pass through inexperienced editors.

And then she gets down to specifics. Ouch.

In many ways, this is the textbook example of good blogging, combining passion, knowledge, experience and a deep concern for excellence. Well done!