This Can't Be Good

Mere months after unveiling the new Madison Trolley Extension, MATA is now running a free tickets contest, apparently to drum up riders. Suddenly, it's all about the businesses on the trolley line, a stark comparison to when Madison extension work was crippling businesses along that section and neither MATA nor the City did much for them.

Good to know MATA can be nice...when it's their ass on the line. Maybe I should call them and see what ridership is looking like right now?