Tuesday, July 30, 2002

Better Late Than Never

I've forgotten to post this for a week now. But last week's and the prior week's Commercial Appeal had several articles within a few days of each other--and in one case, side by side--using the phrase "robo call." That refers to the autodialing machines that inflict those pre-recorded messages on voters.

During the last election, the buzz phrase was "air war," referring to the "blitz" of television ads. Television, the CA and the Flyer all used that phrase as though it was witty. It wasn't and neither is "robo call." Quit with the trendy and stick to the facts, please. That ought to keep you plenty busy.

Until next time,
Your Working Boy

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